DRIFTX x APTERA

We brought together top creators for a once in a lifetime experience—test driving Aptera’s Gamma prototype on the iconic Yas Marina F1 track ahead of the DriftX conference.

Client

Aptera

Year

2024

Category

Experiential Marketing

Live Project

Concept

Concept

Concept

/// Aptera wanted to introduce their solar-powered vehicle to an engaged, tech-forward audience. We designed a high-octane influencer experience to make the brand feel aspirational and futuristic, while providing real-world performance exposure

EXECUTION

EXECUTION

EXECUTION

/// We secured the Yas Marina Circuit, invited top-tier automotive and lifestyle creators, produced the full event, and offered access to DriftX attendees. The experience included on-track test drives, interviews, and high-performance content creation across platforms.

RESULTS

RESULTS

RESULTS

👁 Views: [Fill in]
🎥 Content Pieces Created: [Fill in]
🤝 Influencer Attendees: [List names or number]
🚗 Aptera Test Drives: [Fill in or highlight "first public experience"]

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SLAY

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