Kiehl’s UV Serum | Fortnite Takeover
To celebrate Kiehl’s UV Serum, we turned sun protection into a gameplay-driven survival mechanic inside Fortnite. Players didn’t just see the product — they depended on it. The activation blended cinematic pressure, competitive pacing, and creator-driven distribution to deliver millions of organic impressions and real engagement at scale.
/// Surprise Gen Z players with a high-stakes Fortnite takeover that transformed Kiehl’s UV Serum into a core survival mechanic. The activation gamified sun protection through cinematic mini-game experiences where smart SPF choices directly determined success, mirroring real-world skincare behavior inside the Fortnite universe.
/// We launched two fully custom Kiehl’s-branded Fortnite environments: a “Red Light, Green Light” takeover inside Minigame Box PvP and a high-tension “UV Survival” experience inside Walker Farm. Players relied on in-game UV Serum pickups to survive extreme sun exposure zones, complete missions, and unlock competitive advantages. The campaign was fueled by a coordinated creator rollout across livestreams, short-form social, and in-game placements to drive traffic at scale.
🌍 32M+ In-Game Impressions
📱 2M+ Social Views across Instagram and TikTok
🎮 Sustained multi-week player engagement
🔥 Strong brand recall through interactive product utility
