Elden Ring | VIP Launch

To celebrate Elden Ring’s highly anticipated launch, we created one-of-a-kind gifts that reflected the game’s world—and rewarded its biggest fans.

Client

Elden Ring

Year

2022

Category

Influencer Campaign

Live Project

Concept

Concept

Concept

/// Surprise top VIPs and fans with handcrafted Elden Ring-themed books that merged physical craftsmanship with in-game lore.

EXECUTION

EXECUTION

EXECUTION

/// Commissioned sustainable artist NevermindLisa to create 20 custom book kits containing the game and collectible content. Recipients included content creators and key community members.

RESULTS

RESULTS

RESULTS

👁 Views: 90K+

  • ❤️ Likes: 17K+

  • 🔁 Shares: 1K+

  • 📊 Total Reach: 2M+

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