Gauthmath x Back To School
We partnered with the Gauthmath app to kick off their back-to-school push during college welcome week, targeting Gen Z with educational content that didn’t feel like homework.
Leverage short-form content to make Gauthmath feel fun, fast, and essential during the most hectic week of the semester.
/// With only 5 days from concept to launch, we sourced, briefed, and launched 60+ content pieces through 40+ creators. Messaging leaned into humor, relatability, and trending TikTok formats to organically drive installs.
👁 Views: 10.5M+ (in first week)
💬 Comments: 7.6K+
❤️ Likes: 1M+
📊 Total Reach: 297M+
