Rings of Power

Ahead of the release of “Rings of Power,” we helped Prime Video tap into the fantasy art community to build organic social buzz.

Client

Prime Video

Year

2023

Category

Influencer Campaign

Live Project

Concept

Concept

Concept

/// Use the power of TikTok and Instagram artisans to excite superfans and create a scroll-stopping campaign.

EXECUTION

EXECUTION

EXECUTION

/// Activated three artisan creators to craft original Lord of the Rings–inspired content, turning their art into viral moments across reels and TikTok trends.

RESULTS

RESULTS

RESULTS

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SLAY

SLAY

SLAY

SLAY