Throat Baby
We helped transform 'Throat Baby' from a trending sound into a viral anthem—with support from top creators and a wave of user-generated content.
/// Position the song as the next dance trend by leveraging tastemaker influence across TikTok.
/// Activated key creators like Noah Beck, Huddy, and others to launch a viral challenge. The organic response was massive, and the resulting wave of UGC helped the track earn RIAA 2x Platinum status.
🎥 UGC: 1.25M+
❤️ Likes: 685K+
📊 Total Reach From Our Creators: 23.85M+
🏆 Outcome: RIAA 2x Platinum Certification
